About
Are you happy at work? In America, 85% of people say they don't like their job. 32% of people in the UK are considering switching jobs. What if you could build your own business online, in your spare time? In this course, you will learn everything you need to know about selling online.
With a focus on Amazon, Etsy and eBay - the big three - we've got you covered! From deciding what to sell and what platform to use to taking the best photos and writing creative product descriptions, we go over everything you need to know about setting up a shop and selling products online.
Escape the office and build your own company! Start a new career or supplement your income by selling products online.
Requirements
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Lessons
Module 1: Introduction
- What this course is, and what it isn't
- What exactly is an online 'marketplace', anyway?
- Benefits of online selling
- Is this right for you?
- What will you sell?
Module 2: Getting Started
- Choosing what platform is right for you
- What's involved in setting up your account
- Choosing a merchant name / brand
- Choosing what products to sell
Module 3: The 3 P’s - Pricing, Product Launch, Policies
- Pricing your product
- Product launch strategies
- In-market advertising
- Social media
- Seller and purchaser protection policies
Module 4: Elements Of A Great Listing
- Maximizing discoverability
- Profiles and pictures
- Describing your products
- Getting positive reviews
Module 5: Managing Your Own Web Site Shop
- Why and when you want your own online shop
- Hiring help
- How to accept orders and receive payment
- Accounting: Income and expenses
- Communicating with buyers and customer service
Module 6: Harness The Power Of Social Selling
- Quick introduction
- Deciding which social networks you'll use
- Virtual assistants and scheduling tools: How they can help in marketing and operations
- Interacting with customers on social media
- Setting up and selling in a Facebook account
Career
Who is this course for?
This course is perfect for anyone who wishes to generate substantial income online or who is looking to turn their hobby into a full time job. Whether you make handcrafted items, collect antiques or vintage pieces, have lightly used clothes or accessories, or have a brand new product you'd like to introduce to the marketplace, then this is the course for you!
How will it help me
Setting up an online marketplace and learning how to stand out from the crowd can be challenging. This course takes the guesswork and stress out of setting up your online shop whether it's on Etsy, eBay, Amazon or Poshmark. From deciding on what to sell, learning what platform is right for you, how to set up an account, and how to promote and sell your products, there are a multitude of factors that go into selling products online. We show you how to deal with issues, how to set up for success, and what it takes to stand out from other buyers in a crowded marketplace.
